The aim of this research paper is to analyze the leading digital streaming platforms in China with focus on playlists. Henry and I are the Co-directors of A&R; together we will draft a consolidated business plan that will outline the labels mission, responsibilities, operational framework, and campus community engagement, and on the creative end, I will redesign Disrupcin Recordss website. With the Valencia campus, the college offers a new way for musicians around the world to join the global music communityas performers, as practitioners, and as leaders. Approval Women in Music is a non-profit organization founded in 1985 with a mission to advance the awareness, equality, diversity, heritage, opportunities, and cultural aspects of women in the musical arts through education, support, empowerment, and recognition. It was our job to take the conference to new heights, taking the framework that was provided to us and giving it a fresh look that is still representative of the INO CON brand. This research paper is an exploratory report on how artists and their teams are managing the balance of content creation and burnout while managing their primary jobs as music creators. The outcome is a business plan, but since I am actually doing it for real, the goal during this semester was also to make it the more concrete possible. 2020 List of Evidences/Self Study Appendix (Spanish) This experience has been tremendously formative for me and many other on the Disrupcin team, with over eighteen Culminating Experiences being supported. As the music industry joins the fight against climate change, there are many wasteful business practices that it will need to reevaluate. For Berklee, organic promotional content, COPE unique engaging programming, and for the students, an industry relevant resume building. The most pressing challenge in the current setting is determining how companies involved in music streaming operations may embrace the potential possibilities arising in the region as a result of this phenomena. My project is Sessioms, a one stop booking platform that allows you to get all of your musical needs, a place thats consistent in quality. CG06Assess aesthetic principles and concepts that underlie artistic contexts related to their area of expertise, from the perspective of its historical background, as well as for their further development. After two years of dull results, the Brazilian recorded music market grew 17,9% in 2017, becoming the 9th largest market in the world and driving the growth of Latin America. Additionally, the company advises artists on their Augmented Reality strategy, offers creative direction for AR campaigns and will help with the filter distribution and data analysis of the AR campaigns performance. Assistant Dean of Academic Affairs CE03Evaluate the characteristics of sound sources and establish appropriate techniques and technologies in their subsequent processing. We take a data-driven approach on curating line-ups and an artist-focused approach on marketing the events to create long-lasting effects even after their performances. SFM connects Berklee Valencia to the wider creative and academic communities of the city, encouraging local collaboration. On the first day of Entrepreneurship and Innovation class, leaders were selected amongst the class. This will be possible by getting connections, expanding our network by attending to different music conferences and events. My work was focused on two different artists, Gracie Hays and Sergio Martinez. The following work describes and analyzes the goals and results of the Culminating Experience Project related to the position of the Marketing & PR Manager at Berklees own independent record label Disrupcin Records, for the academic year of 2018-2019. This position begins in September 2016 and continues through the event on April 29, 2017, as well as after the event to begin working on TEDxBV 2018. Ra.s main objective is to promote art and music exhibition, merging cultures and ideas. The following project culminates over a years work and study at the intersection of Augmented Reality and music. Visit valencia.berklee.edu to learn more. The recent developments in podcasts over the past four years indicate the belief in the future value of the format. In regard to the future of this department, I am very optimist with our representation model and our structure. I have been involved in videowork for a few years now, but in a fairly lowlevel capacity. CG02Apply creativity to production of musical or academic works, in their area of expertise, in different artistic, stylistic, and aesthetic contexts and formats. This company is an LLC that provides hip-hop artists with a vehicle for easier discovery and a community for development. CG01Synthesize knowledge from different fields of musical expertisetechnical, aesthetic, historical, stylistic, and technologicalinto their daily professional or academic activity. This Business Plan analyzes the possibility of developing a Consulting Marketing Agency in Quito, Ecuador to provide Branding and Digital Marketing services to emerging and mid-size Ecuadorian artists to help them further their professional music careers. Giving us the chance to learn about the process of when it comes to booking and tour manager tasks, among other operations in the live industry. Eventually, I realized that the biggest asset I have created with Pouf is not only the sessions we have filmed so far, but the reputation among artists and collaborators. While conducting the research and developing the plan, I learned about ways to introduce concepts to individuals, strategize and plan finances for a business, conduct research, create marketing plans and a business blueprint. Senior Manager of Academic Affairs The main value proposition of this model is to create a new festival concept with a unique marketing strategy which transforms the consumers into the prosumers and allows them to tailor their preferred lineup (and more!). It was a platform with which to showcase my musicianship, and my pursuit of excellence in mastering a new musical craft. ToLo Group provides public relations services to Afro-Colombian musicians (Black, Afro-Colombians, Raizales, and Palenqueros) to improve their global promotional efforts, shape their public image in the most professional and cost-effective manner following global best practices and experiences. See, By submitting this form you are agreeing to receive communications from Berklee and to have your information processed in accordance with the terms of our. The first section will consist of a literature review on music intellectual property and why today is considered an attractive asset class for investors. My Culminative Experience presents a case study regarding an ongoing collaboration that uses music as a bridge-builder between Sweden and Denmark. Program CompetenciesProgram General Competencies This paper intends to present the context of the current music industry landscape in terms of the mental health crisis while analyzing current initiatives that have been put in place by both independent and major record labels. With the help of my colleague, Clas Lemmens, we decided to continue this tradition. Academic Programs. The conference was a fully online event that hosted a variety of industry experts discussing the future of the music industry and musical acts from the Berklee Valencia community. When presented with a large array of affordable or free options, consumers can be mentally paralyzed by the worry that they arent making the most efficacious and fulfilling choice, (Schwartz, 2005). It is an opportunity to learn, grow, and develop as a music business professional. Recently with the growth of technology, other countries and cultures have been able to share their music with the world. Disrupcin Records is Berklee Valencias student run record label, providing record label services to emerging artists in an artist-friendly manner. CE02Integrate technological processes of sound processing that are characteristic of electronic music genres into the composition of aesthetically coherent works.
Berklee Valencia - Master's in Music Production, Technology These include clinics, workshops, and seminars as well as short, concentrated sessions in areas such as performance, flamenco, film scoring, music business, technology and production, and education. It is an interactive performance for Children that will mix music, sound design and technology in one to teach Children about Colombia activating their imagination while they enjoy the journey discovering new tools adapted for them. The conference takes a deep dive into the topics of innovation, discovery, education, and artistry within the music industry. This project includes business plan, reflective paper and presentation deck outlining the business Auras Studios Augmented Reality Music Marketing. Later reactions support a second wave of decisions that reconsider these practices profitability, potential implementation, and growth in the new climate. To learn more about Berklee's accreditation, visit the college's official accreditation page. We will redefine Guofeng as a new music genre in more rigour and academic way, targeting a relatively barren market focusing on high- quality music and production and creating Guofeng superstars, rather than what the hit-making machine way of working that most of the competitors in Guofeng genre are doing currently. . In an attempt to have at least one event that could showcase Berklee Valencia talent, host keynotes and panels with topics that were helpful for Berklee students and for the music industry, a group of students from the GEMB program alongside their advisors Alexandre Perrin and Pablo Mungu created a whole new event that was going to be held online. CG09Develop communication strategies that allow development of professional activity, in the recording studio as well as in live performances, in contexts that involve cultural diversity. I wanted to polish all skills I have learned about in our classes, such as Music Marketing and Global Leadership, and put them to use. If it is important to show proof of profitability to potential investors, I believe it is even more important to demonstrate real value for artists and stakeholders. Conference topics consisted of; Building Your Online Brand, How A Song Makes You Money, Authentic Artist Branding, Management, and many more valuable topics. Working in the fields of business development, consultancy, event management. Shining light on females in the business and their amazing work. Jacopo Mezzanotti (Artistic Director, CP Program) and Felipe Saalfeld (myself, as head manager, producer and promoter, GEMB Program) joined forces together to create a unique an innovative show, in the form of a Symphonic Jazz concert, to be. Among those artists were the first third party artists (outside of the Berklee community to the record label and have one of those artist perform at the Musaico festival here in Valencia. ", Yi Jiangnan (2020) - "The Chinese Virtual Singer Business: Introduction and Preliminary Analysis", Yuan Jou Chang (2020) - "Business Plan: Taiwanese Music Export", Alexjandria Edwards (2019) - "Disrupcin Records Culminating Experience: How to Create & Manage Successful Promotions & Events for a Record Label", Ahir Gupta (2019) - "Transcend: A Music Promotion Company With a Social Conscience", Annelise Rivera Rivero (2019) - "Outcome Paper European DIY Musicians Conference", Abigail Robinson (2019) - "Where functional music finds its home: a literature review", Alejandro Sabillon (2019) - "Creating the World's First Record Label for Robots", Bianca Johnson (2019) - "THE EMERGANCE OF THE GLOBAL VOICE", Camila Anino (2019) - "A&R Manager at Disrupcin Records", Can Eltutar (2019) - "Pyramid Festival: Prosumer- Driven Underground Electronic Music Gathering", Casey Miller (2019) - "environmntl: Business Plan", Calen Mims (2019) - "Disrupcin Records Product Manager", Cristina Nadal (2019) - "Music shines in the dark: a study of the songs inspired by Hurricane Mara in Puerto Rico", Clara Rescala (2019) - "Main Contemporary Challenges Faced by the Live Music Industry: A Survey with Professionals from Brazil", Constanza Rivera (2019) - "Women In Music", Edward Hugill (2019) - "Zpod Entertainment Company - Business Plan", Elsa Llorente (2019) - "Marketing & Promotions Coordinator CPPD", Eleonora Muraglia (2019) - "Disrupcin Records", James Connor (2019) - "2019 European DIY Musician Conference", Joshua Porter (2019) - "The J. Porter Studios Business Plan", Kyrie Rolle (2019) - "An Extensive Exploration into the Sedative Effect", Manuel Fernandez (2019) - "Ontti Labs Business Plan", Michael Gelberg (2019) - "The Hardest Way to Make an Easy Living: The Plight of the Middle-Class Artist", Maria Jose Guzman Basilis (2019) - "Women In Music Berklee", Mariano Hernandez Garcia (2019) - Mexico Pa'l Mundo", Nicole Casino (2019) - "Disrupcin Records - Label Manager", Nicole Otero Meneses (2019) - "Disrupcin Records Marketing/PR Manager", Oscara De Lara Toribio (2019) - "Business Plan for ODL Records", Patrcia Gomes (2019) - "LALI, FROM ARGENTINA TO EUROPE: AN EXPANSION STRATEGY", Rayhan Ahmed (2019) - "Sound Consequence", Rea Shena (2019) - "Fusion at Disrupcion Records", Randle Thompson (2019) - "The Copyright Environment of the Modern Streaming Industry with Financial Analysis", Stephen Bailey-Heelan (2019) - "Rosewood / Yucca Tech", Stephen Bisson (2019) - "Business Plan: RAD Music", Sofiko Kereselidze (2019) - "FIRST ARTIST AID", Seo Hyun Kim (2019) - "Sing With Me: Reborn", Stephanie Piedrahita (2019) - "2019 European DIY Musician Conference Presented by CD Baby & Berklee Valencia", Saria Tourbah (2019) - "Sofar Sounds Valencia", Tayler Mooney (2019) - "Women in Music Berklee", Zoe Schneider (2019) - "Tools for Navigating Public Relations in a "Cancel Culture" Climate/Grown, Gifted, & Black Consulting/Michael Jacksons 40th Anniversary of Off the Wall: A Tribute Performance", Abaasa Rwemereza (2018) - "Marabou Digital Business Plan", Ali Kutay Bengi (2018) - "Sofar Sounds Valencia", Amisha Patankar, Hillary Storm & Peter Robaudo (2018) - "Women in Music Berklee Chapter", Anna Parry (2018) - "CD Baby/Berklee DIY Musician Conference EU", Antoine Jaeger and Ben Pirog (2018) - "Kilmetro Cero: Msica y Comida Local", Antonio P. Rescigno (2018) - "RA. The September 28th, 2016 I was notified that I got selected, together with Taylor Tobak, to be the Creative Coordinator of the TEDxBerkleeValencia17. Iceland does not have to look far for ideas to improve the radio laws, for example Canada has a really good system Iceland could try to implement or even look over to France. My 2019 Culminating Experience was the opportunity to be the Label Manager for Disrupcin Records.
Bachelor of Music in Independent Recording and Production Seeking an externship that would develop my experience in identifying, developing, and marketing artists. This led to interesting answers where sometimes all the interviewees clearly agreed on, and where sometimes, the variety of answers led to an interesting approach depending on the specialization area and hence, industry. I had the chance to be a marketing volunteer for their 2020 Amsterdam edition, which led me to evaluate the risks and benefits of introducing the brand to my home country, Peru. I wanted to organise an opportunity to showcase the cultural and musical diversity of the Berklee Valencia campus, while at the same time creating an invaluable experience for the emerging artists who are currently attending various degree programs. My responsibilities included the online promotion of the event, communications between our brand and the attendees, graphic design work and management of the ticketing platform and event credentials. CG08Integrate knowledge, critical thought, and rationale as applied to problem solving, in the context of their area of expertise. Degree Approval This program has huge potential for profits but this is not the primary reason why I decided to develop it. All undergraduate and graduate programs at Berklee, including those offered at Berklee's campus in Valencia, Spain, are accredited by the New England Commission of Higher Education (NECHE), which is internationally recognized as an authority on educational quality. For my culminating experience (CE), I created and produced a Berklee College of Music- Valencia documentary style web series that features, a Cosmic Clown and his bike, a conversation with a folk making businessman, the making of a South African hit, a night at Berklee venue and a meeting with Disrupcin Records. This Research paper is about Iceland and its music industry. Along with that, a top 25 list of publicly traded companies within the entertainment industry was arrived at through both technical and fundamental analysis. This project will address through surveys, data collecting, and past vital moments within the past decade how much-said influence has reformed the US market in terms of live music. The status quo & recommendations. By reviewing industry-specific reports and by collecting and analyzing radio airplays and streaming data, this paper investigates how the market shares have been evolving in the past two years. Over the past few years, it has existed in Valencia but hasn't been quite consistent. an all-in-one self care platform 100% dedicated to artists. Platforms such as Spotify receive 50,000 - 60,000 new songs daily and have made music more accessible. I researched and updated possible gigs in Europe until I built stronger social media content to accompany the press kit. I also was able to foster a rebrand and staff hire for the record label as well as sign a multitude of successful artists. More research is required to further determine how to engage independent artists in copyright, and the current research lays a framework for how to move forward in that process. The business will be based in Akron, Ohio, USA as it works to get off the ground and expand to neighboring states and eventually other countries. More specifically, the project will first focus on artist from neighbor county South Korea and then expand to other connections such as Spain, Sweden, United States and United Kingdom. This CE project is about developing an education tool adapted to the modern independent artist. In addition to the normal requirements, I also plan to take on a role as marketing technology advisor. HERoes invited men and women of all ages and backgrounds into the conversation of gender equality, while recreating the narrative of leadership and success, and inspiring action as a united music community. The outcome paper takes the form of a business plan outlining the process of creating this new company. Manager, International Label Management @ ADA UK (Warner Music Group) 4mo Edited INO, being short for Innovative Nomad, would be the first completely virtual conference Berklee Valencia has ever hosted, which provided a solution to the dilemma of COVID in 2020. They do this with specific marketing tactics, focused on fan engagement. This project is still ongoing and will be until about October of 2022, but Im glad to say that the groundwork laid out for the next Executive Team will be strong and useful. My mission was to rebuild the brand here and put on a number of shows throughout the year rather than just a limited number. For my CE research paper I decided to investigate the Mexican music festival market, using the question Is Mexico the next big music festival scene of the world? as the primary question of my investigation. Our goal is to empower artists by equiping them with. The current impact seems more negative as festivals tend to have an enormous ecological footprint (David 2009), are losing cultural value due to commercialization (Arcodia & Whitford 2006) and, can cause over-consumption and increased criminality in the host communities (Getz 1997; Smith 2009). Scoring for Film, Television, and Video Games, Valencia, Adam Smith (2022) - "Digital Transformation in Live Music: Technology, Data, and the Modern Music Venue", Alexa Silverman (2022) - "Disrupcin Records: Head of Marketing and Branding", Amaia de Roode Jauregi (2022) - "Sustainability at mega-festivals in Europe. In this study, I collected and examined Twitter usage and Next Big Sound data that covered 3000 professional musicians, representing hundreds of major music acts. We conclude that we do see an economic impact such as the added value from tourism and increased employment as well as we see a social impact, especially in terms affecting CPH:DOX participants cognitively and emotionally. Despite China's ranking as the seventh biggest music market globally, few Chinese artists or bands have significant international influences. Steps is about climbing up the stairs toward success, one step after another. The music industry in Uganda and East Africa has always taken small gradual steps towards full functioning and capacity, however, with the limited local solutions and lack of expertise, it is difficult for an artist to break through the African and global market. Over the past 20 years, the music industry has seen the emergence of brand activations. A dive into the life of the student-run, independent on-campus label in 2021, Disrupcin Records. The business plan will integrate: a detailed band presentation, a booking strategy and a marketing and promotion campaign. The last goal was to create lasting relationships between Berklee, Msica para el Autismo and the Valencian community. This study will tackle pinnacle concepts, defining a genre, the evolution of popular music genres and finally the relationship of genres with the Recording Industry and some of its stakeholders. Some digital service providers and distributors already present in the market have gone about their respective methods of maneuvering around these challenges or have attempted to solve them through the implementation of new initiatives. We will host speakers, singers, and individuals from multiple disciplines that will come together to invite us into their world. Local repertoire is persistently important both for major and independent labels, representing approximately 60% of the music consumed via radio and streaming services. As an operational project, I implemented a suicide and depression prevention fundraiser that uses the creation of inspirational music to raise awareness, inspire hope, and offer monetary support to suicide prevention. After researching music education in the Middle East and North Africa, I concluded that this is the case for numerous private schools in Arab countries but not for public schools. The agency will aim to cater to this growing audience by being one of the first leading agencies within these specific genres. In the other hand, investments in royalty catalogs were also analyzed in relation to the economic environment, and although the final conclusion was to not invest currently in this asset class, a market based queue to be followed for investment was found. What started as a vision about helping artists reach new fans and build emotional connections has now become an officially registered company taking on first clients and projects. PDI The outcome of this Culminating Experience is a business plan detailing a full proposal for a company called Bxtchin Entertainment. In 2011, local music made up 50% of the countrys music scene, yet in 2022 it sits at less than a quarter. When youre in Valencia, youre not only in Spain, youre in direct connection to some of the richest musical cultures in the worldincluding South America, the Middle East, Europe, and North Africa. The study dissects the paradigm shift in artist discovery following the digital transformation of the music industry and predominance of social media, within the context of the attention economy. '18Global Entertainment and Music Business, Phui Kuan Kok M.M. To gather this information, there was a literature review done about neurological and scientific experiments done about the motor skill, language, social, and auditory memory.
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