With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. People come by word of mouth. "Weve outgrown different phases. "That was my baby. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. Previous Post Ali Xeeshan There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. March 23, 2020. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. You derive happiness from knowing you are independent. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. A: After prt are you contemplating another big project? Despite all her achievements, Shagufta is no stranger to self-doubt. In fact she entered this field because of her own skin troubles. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Sana Khan with Aashka Goradia. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. Her house, according to her, is a madhouse. "Were a population of 210 million people, you will all find your niche. quite shameful designs that 99% people in the country cannot wear, and cannot afford. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. What part of your business excites you the most? Honey, India need not copy you. The statement came a day after . Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. SM: In this business PR is very important. You can never rest with retail. You will all grow. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. In those days, if you worked, you were sad. A: How organised is the fashion industry? You need a strong and independent team with retail knowledge. Every day there is a new challenge and a new way to problem solving.". Shes a super woman and my wonder woman.. It keeps you on your toes every single day. Anugerah. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. It is so liberating. Sana Hashwani of Sana Safinaz tests negative for COVID-19 Therefore, women must choose this field with caution. She is taking care of other peoples wellbeing and saving lives. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. From designing, printing, production, campaign planning and even marketing, it is all done in-house. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. SM: We only cater to our clients. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. A: So it is contained? When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. Good work. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. I design lawn entirely on my own. SM: We are excellent multi-taskers. I am really excited by design because right now you have these tremendous school of kids coming out. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. I know how to strike the balance between being their teacher and also their friend. I consider myself a work in progress. Sanas journey began as a student in New York. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. The ministry set trade schools in the right areas, where eager girls would come to learn. There are times when you will have to choose between motherhood and work. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. More and more girls now want to do something of their own and put their education to use. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. When you are young, you are fearless; you are at the beginning of things and you experiment. Retail is limitless and you have to keep adding something new. Instead, she took up hourly based teaching assignments and started teaching CA students. We were two recently married society girls and people sort of felt sorry for us because we worked. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. Sadruddin Hashwani is a Pakistani entrepreneur. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. When the mother works, it reflects in the mindset of her children.. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. She had just begun her career when her baby started falling ill very frequently. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. @thuglife No. SH: And a very exciting one. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. She feels the older she gets, the more she needs to give herself a break and relax. Everyone has old and immunity compromised family members. You have to protect your business smartly. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Hashwani took to Instagram to confirm that she had tested negative for the virus. However, the company was nationalised in 1973. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. When youre younger, little things seem big. It has become her family and where she draws her strength from. I wouldnt have been here, giving this interview, if it wasnt for them.. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. In fact, were looking forward to it! For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Sadruddin Hashwani - Pakpedia The onus is on us. The . Hashwani took to Instagram to confirm that she had tested negative for the virus. You cant make this work alone; its not possible. About Us - Sana Safinaz SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. It was then that we started to think about doing lawn on our own. They are starting to believe in our brand. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ To a certain extent this is what we are doing with retail. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. March on, Ladies! SH: It made us a household name. A long story of the reason for infection was also shared on social media. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. Your time is not necessarily your own and having the support of your family is imperative. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. Now we feel we are standing at a precipice and we are scared. There was a point when we went into a lull. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Also find news, photos and . We have entered the next level with prt and are investing in the product and the brand. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. Their position is professionally very strong. SM: Look at the number of Fashion Weeks taking place every year. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. You need to keep focusing on taking it forward. Abroad, when a designer retires, the design house goes and finds the next top designer. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. However, the company was nationalised in 1973. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Good for them. "We need to bring fashion back" - Sana Hashwani Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. Lawn Royals: Sana and Safinaz | The Express Tribune Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity,
Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. A whole campaign was organized around the 100th issue which became a huge social media success. Currently Im working as COO of AKU hospital, clinical labs and outreach services. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. However, luck was not on her side and she failed to find a job. Chartered Accountancy was such a challenge for Shagufta. I am the face of bridal. ""One of the recipes for success is failure as well," Sana is honest to admit. While she loves her work, Sehrs Miracle Moment is her set of twins. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. "What are you going to do? You have entered an incorrect email address! If you can dream it, you can do it.. Summary. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Life does give you chances, there are several paths. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Sana Safinaz & the secret of their success | Instep | thenews.com.pk The House of Sana Safinaz has been her home away from home. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. I do everything I tell everybody else to do. I remember I worked from day 1. A: What made you decide to go into retail? Once we reached our 100th issue we knew that we were in control and we could do this.. Despite all this it is an achievement among theie friends as no one else did. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. I had a lot of issues with the pregnancy. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. She doesnt use her phone much and takes a break from social media. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. As a woman you have more responsibility of raising your kids well even if the father is very involved.