"[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. Nixon started the general election campaign with a double-digit lead over Humphrey, even in the face of a serious third-party challenge from candidate George Wallace. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in Europe Peace in America God Bless Wilson" Woodrow Wilson 1916 U.S. presidential campaign slogan, "America First" 1920 US presidential campaign theme of, "Keep Cool and Keep Coolidge" The 1924 presidential campaign slogan of, "Who but Hoover?" [47] New Harris polls found that Rockefeller fared better against Democratic candidates than Nixon,[48] but the outlook started to appear better for Nixon after he won the Indiana primary over Rockefeller. [55] After the assassination of Robert F. Kennedy, like the other candidates, Nixon took a break from campaigning. What are Richard Nixon's campaign slogans? - Answers The Nixon (President Nixon, 1968 campaign slogan) Essential T-Shirt [5] At the end of Eisenhower's second term in 1960, Nixon ran unopposed for the Republican nomination, which he received. Nixon edged Humphrey in the popular vote by a margin of 43.42% to 42.72%, with Wallace gaining 13.53%. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. He did not connect crime to racial rioting, drawing praise from Civil Rights leaders. It was going to be a Republican year anyway, with Vietnam and urban unrest dominating political debate, but Johnson's attack helped make it Nixon's year as well. [55] As he edged closer to the nomination, discussions about his running mate arose. Henry Clay and running mate, "We Polked you in '44, We shall Pierce you in '52" 1852 U.S. presidential campaign slogan of, "Free Soil, Free Labor, Free Speech, Free Men, Fremont" 1856 U.S. presidential campaign slogan of, "The Union must and shall be preserved!" Campaign of 1960 | JFK Library 1972: Richard Nixon again Now, More Than Ever - Business Insider The winning slogan from every US presidential campaign since 1948 His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". He notified the media that his decision on whether to run for president would be formally announced at some time between early December and February. as well as other partner offers and accept our, Wally McNamee/CORBIS/Corbis via Getty Images, Cynthia Johnson/The LIFE Images Collection/Getty Images, Dirck Halstead/The LIFE Images Collection/Getty Images, Scott J. Ferrell/Congressional Quarterly/Getty Images. South Vietnam complied just days before Americans went to the polls and made Nixon their President. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. [103] On the eve of the election, Nixon and Humphrey bought time on rival television networks, Nixon appearing on NBC, Humphrey on ABC, where each made his final appeal to voters. Theme: Political. Nixon's the One! For Nixon, it was the best year of his political life. Nixon won most of the West and mid-West, but lost Texas and parts of the Northeast to Humphrey and lost the deep South to Wallace. A series of advertisements featuring question and answer sessions with Nixon and friends of campaign staffers were filmed in New York. 52 years ago, another Republican ran for the White House on a platform of law and order, but conditions in 2020 for Donald Trump don't line up with Richard Nixon's strategy in 1968. The next month, during an interview with the Saturday Evening Post, Nixon flatly denied he was running for president. He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. "[78] He then traveled to Michigan, Ohio and Pennsylvania before returning to New York, meeting with Governor Rockefeller. But Nixon was still smarting from the 1st defeat of his . [42][43] However, the Democratic candidates for president remained fair game for criticism. He entered every primary and assembled a team of media consultants who helped him create the image of a "New Nixon," more statesmanlike, less combative, more mature and presidential, an effort chronicled in "The Selling of the President 1968" by Joe McGinnis. Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. Our country may be rich in goods, but we are poor in spirit. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. "All the way with LBJ" 1964 U.S. presidential campaign slogan of, "In Your Heart, You Know He's Right" 1964 U.S. presidential campaign slogan of, "In Your Guts, You Know He's Nuts" 1964 U.S. presidential campaign slogan of, "The Stakes Are Too High For You To Stay Home" - 1964 U.S. campaign slogan of, "Some People Talk Change, Others Cause It" , "This time, vote like your whole world depended on it" 1968 slogan of, "Nixon's the One" Richard M. Nixon, 1968, "Acid, Amnesty, and Abortion for All" 1972 anti-Democratic Party slogan, from a statement made to reporter, "Dick Nixon Before He Dicks You" Popular anti-Nixon slogan, 1972, "They can't lick our Dick" Popular campaign slogan for Nixon supporters, "Don't change Dicks in the midst of a screw, vote for Nixon in '72" Popular campaign slogan for Nixon supporters, "Unbought and Unbossed" official campaign slogan for, "A Leader, for a Change" (also "Leaders, for a Change") Jimmy Carter, "Peaches And Cream" Jimmy Carter (from, "Are You Better Off Than You Were Four Years Ago?" The items are unusual and seldom seen, such as the Richard Nixon showerhead where water sprays from his mouth and a Teddy Roosevelt beer tray, Mihaly said. The winning slogan from every US presidential campaign since 1948 7/18 Slideshow One Page 1972: Richard Nixon again Now, More Than Ever 7/18 Nixon won his first term only narrowly. [70], He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed . Behind the scenes, Nixon staff lobbied for delegates from "favorite son" candidates,[54] resulting, in the backing of Senator Howard Baker of Tennessee, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of Illinois. He pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. The Vietnam War had split the Democratic party. 1726 Pennsylvania Ave., NW. "Tell the Truth!" , "Vote for Taft now, you can vote for Bryan any time" , "It is nothing but fair to leave Taft in the chair" , "Vote for 8 Hour Wilson" Woodrow Wilson, "The man of the eight-hour day" Woodrow Wilson, "He proved the pen mightier than the sword." . In his speech, he remarked: Tonight I do not promise the millennium in the morning. "Change We Can Believe In." "Forward Together" used by Hillary Clinton's campaign, on the side of her bus. To the Soviet people. [12][13] A "Nixon for President Committee" formed that month,[14] and headquarters for the organization opened in Washington D.C. in late May. [110] In his inaugural address, Nixon said that "the greatest honor history can bestow is the title of peacemaker", outlining the direction Nixon sought to take, such as his visit to the People's Republic of China in 1972, opening diplomatic relations between the two nations, and dtente plus the Anti-Ballistic Missile Treaty with the Soviet Union, all in his first term. He painted his opponent, Democrat George McGovern, as a threat to American values. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. [25], Nixon entered 1968 as the front-runner for the Republican nomination. [23] Romney officially announced his candidacy in November, prompting Nixon to step up his efforts. [103][105] Overall, Nixon spent $6,270,000 on television advertising, most of which was judged to have only reinforced supporters.[106]. The White House initially learned of the Nixon machinations via a New York business contact and confirmed them via eavesdropping on the South Vietnamese embassy in Washington and South Vietnamese President Thieus office in Saigon. The largest came when he addressed the issue of crime, proclaiming that "there cannot be order in a free society without progress, and there cannot be progress without order. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. "We are going to win this war and the peace that follows" 1944 campaign slogan in the midst of, "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during, "I'm just wild about Harry" 1948 U.S. presidential slogan of, "Pour it on 'em, Harry!" He is the man who, by the action of this convention, is now Mr. Republican. "Don't swap horses in midstream" 1944 campaign slogan of Franklin Roosevelt. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. [33] The Nixon campaign countered this claim stating that Romney's withdrawal was a "TKO"[33] at the hands of Nixon. "The Republicans' orderly, well run convention was a sharp contrast to their opponents' tumultuous gathering in Chicago. Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from. This continued to be a major theme of the Nixon campaign, and would continue to be used extensively during the general election. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. He painted his opponent, Democrat George McGovern, as a threat to American values. 49 Copy quote. We need a President who believes in the individual. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. end the war in Vietnam. "Blaine, Blaine, James G. Blaine! The centerpiece of this self-recreation was a series of carefully managed television interview programs packaged by the Nixon campaign. It was July 24th, 1959 when the then Vice President Richard Nixon visited the American national exhibition in Moscow. Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. The Operatic Life of Richard Nixon - The Atlantic [40] At the end of April, Nixon called for a moratorium on criticism of the Johnson policy in Vietnam as negotiations were underway: "The one man who can do anything about peace is Lyndon Johnson, and I'm not going to do anything to undercut him. [38] Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. "Nixon Now" - Richard M. Nixon, 1972 (also, "Nixon Now, More than Ever") "Come home, America" - George McGovern , 1972 [18] "Acid, Amnesty, and Abortion for All" - 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness ) [104] After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report",[103] which detailed that tons of supplies were being moved into South Vietnam by the North. McGovern, on the other hand, stumbled early. Copyright 2023. The results were very close, and not until early the following morning could news organizations call the election. [5] In 1952, he was selected by General Dwight D. Eisenhower, the Republican nominee for president, as his vice presidential nominee. Thanks in part to an ill-timed blast from President Lyndon Johnson, who called Nixon a "chronic campaigner," the presidential hopeful found himself the center of attention right before an election in which Republicans made tremendous gains. "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election. It featured cartoon elephants drumming a beat to the the catchy campaign slogan. (2,455) $10.00. Grover Cleveland, "Protection-Reciprocity-Honest Money." This left Nixon nearly unopposed for the upcoming primaries, narrowing his opponents to Nelson Rockefeller and Ronald Reagan, neither of whom had announced their candidacies. At the Chicago convention, antiwar forces were defeated by Johnson loyalists, who gave the nomination to Vice President Hubert Horatio Humphrey. Skip to Content Menu Tickets Membership Support Make an Impact Shop Careers [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. Richard M. Nixon. Following nomination, Nixon held his hands in the air with his trademark "V" sign of victory, delivering an acceptance speech written over the preceding weeks. And we work toward the goal of an open world, open sky, open cities, open hearts, open minds. However, the void also caused problems for Nixon; Time argued that the prospect of soundly defeating second-tier candidates (such as former Governor Harold Stassen of Minnesota) in the primaries would not "electrify the voters". [85], In mid-September, Nixon's running mate Spiro Agnew went on the offensive against Humphrey; he referred to the Vice President as being "soft on Communism", along with softness on inflation, and "law and order," comparing him to former British Prime Minister Neville Chamberlain. He went on to trounce Republican Thomas E. Dewey in the election. Not surprisingly, as Ford tried to move away from the former . In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. The same analysis applied to the general campaign, as commentators noted that Nixon would stand to the right of the still undecided Democratic nominee but would fall to the left of American Independent Party candidate George Wallace. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. Material: Paper. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. Washington, D.C [1] Slogan. Slogan: This Time . Nixon, a relentless anti-Communist in the 1950s, a losing presidential candidate in 1960 and a man whom Lyndon B. Johnson had recently dismissed as a "chronic campaigner," had reemerged as a. Observers noted that this move potentially hurt Nixon by straying from his reputation "as a foreign policy expert". They cast the candidate as someone who understands the country's woes, and can guide America through them. 1) He believes in creating even greater opportunities for the individual in a free enterprise system. Presidential Campaign Slogans By the end of his address, he promised that "the long dark night for America is about to end. Nixon doubted the prospect of a draft, stating that it would only be likely if "I make some rather serious mistake. Ross Perot, "Building a bridge to the twenty-first century" Bill Clinton, "Bob Dole. Most observers agree that if Nixon had simply "retired" from politics after 1960, the Republicans would have gladly given him a 2nd try for the Presidency 4 years later. He pointed to the peace and prosperity of the Eisenhower administration and assured the voters that he would maintain American prestige, leadership, and military strength. Here, Business Insider surveys some of the winning slogans of the last 60 years, from Dwight E. Eisenhower's "I Like Ike," to the Barack Obama's "Change You can Believe In. Republicans in the Midwest pushed for Mayor John Lindsay of New York City. [3], Nixon was elected to the United States House of Representatives in 1946, representing California's 12th congressional district from 1947 until his election to the Senate in 1950. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. 1960 Presidential Election | JFK Library Top editors give you the stories you want delivered right to your inbox each weekday. Economic power is not the same as strength of national character. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. Nixon played a marginal role in presidential politics in 1964, introducing his party's nominee at the GOP convention in San Francisco's Cow Palace: "He is the man who earned and proudly carries the title of Mr. Conservative.