In order to boost visibility in search engine results, its important to use keywords that align with the motivations of your international personas. This course is divided into seven (7) modules, and as a learner, you will have the exceptional opportunity to engage with our subject matter experts, known as NAFSAs e-Learning Deans, that will be monitoring the discussion boards and will support you throughout the course. Student Ambassador Program: Exploring Benefits and Strategies for Your School, Email CTA Best Practices to Apply in Your Schools Email Marketing Campaigns. Start Here NAIS Research To get better personalized interaction despite the distance, more colleges and universities are adopting web-conferencing via easily accessible tools like Zoom. 88 ways to recruit international students - ICEF Do your research. PDF Strategic Marketing Plan - Berkeley City College Recruiting International Students: How to Create an Action Plan that Delivers 5 November 2021 Reading Time: 10 minutes Up until the COVID-19 pandemic hit, recent years had shown a steady growth in worldwide student mobility. It is also essential to have clear, concise, and Informative landing pages ready if PPC is being used. The Countdown to GA4 Has Begun: What Should Your School Do Next? These are all long-term projects demanding visionary leadership but what can schools do right now for more immediate results? 5. estimated that the total number of international students worldwide would exceed 8 million by 2025, a number that sat at 5.6 million in 2020. This boils down to: The kind of students you want to attract. According to research by IIE, shortterm exchange student enrolment numbers decreased markedly, while enrollments for whole degree programs remained more stable. And its free to sign up on it. For instance, the University of Georgetown made a documentary showing the normal lives of their college kids kids doing laundry, studying before exams, and other generic stuff. Features Skills Basis. The study also confirmed that 56 per cent use mobile devices to search for and apply to US universities. Then Covid-19 hit and lockdowns that followed prevented many new students from crossing international borders. The development and maintenance of an in-house system is a complex and time-consuming task. Step one is to determine from which countries the majority of your students come using Google Analytics: To pin down which channels international audiences are using to find your institution, map their journey using Analytics. 5 Trends in Higher Education Recruitment & Admissions in 2021 A recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students. The universitys international admissions pages stress the diversity and global orientation of their institution, and highlight the extensive range of services they offer for students coming from abroad. Email workflows are an effective way to engage with students. When it comes to attracting international students, promoting your location is just as important as shouting about your programs and faculty and career opportunities. Before you even think about writing a strategy for student recruitment, you need to know exactly who you're targeting. MUCH deeper. Many of us are currently working from home and will continue to do so, at least on a part-time basis, moving forward. many higher ed institutions passively court foreign students with little more than an international page on their website and perhaps some one-size-fits-all attempts at social media or PPC ads in other markets. Module 1: Introduction to International Student Recruitment and Institutional Analysis, Module 3: Utilizing International Student Recruitment Plans, Module 4: Methods of International Student Recruitment, Module 5: Partners for International Student Recruitment, Module 7: Evaluating the Recruitment Process and Return on Investment (ROI), Your 2021 International Student Recruitment e-Learning Dean. WUN is a conglomerate of 23 universities around the world that collaborate on research, postgraduate degree programs, and professional development. You need to figure out the demographic interested in what you offer and focus on them. International Student Recruitment: Here's What Works in 2021 These supporting plans form part of the Marketing & Communications departmental Delivery Planand are available on Pay-Per-Click (PPC) advertising is a tremendously cost-effective method of revealing insights about potential markets, since expense is only incurred when prospects actually click your link. (Source: Hanover Research), [Also read: Student engagement strategies]. Here are some innovative ideas for colleges and universities looking to access the world: Whichever initiatives you pursue, improving your international student recruitment strategy can best be accomplished when you have a thorough and accurate picture of your web activity. But going beyond that, you may also be aiming for a specific ratio of domestic to international students, or you may wish to make your student intake more diverse and representative of different identifiers and backgrounds. Fast forward to 2018 and 29.8% of its students were international, with 99 countries represented. This allows them to get the best return on investment (ROI). Admissions counsellors can turn to this equipment in order to clarify solutions using whiteboards, share documents or slideshares, and guide prospects through relevant web pages via co-browsing. Right-to-left languages like Arabic require the appropriate fonts and additional rtl tags at the top level block element. The Director of Student Recruitment and Head of MarComms are UCL's lead officers for student recruitment marketing policy and practice. Social Media and Recruiting International Students Even before it happened, the global uncertainty caused by Brexit was having an impact on applications. Kate Tattersfield is a former teacher turned content creator at FULL FABRIC, specialising in writing for the education sector. Kent has dedicated a whole website section to BSIS, which provides prospective students with information on how to relocate to the city, the cost of living, history, and heritage, andimportantlywhat they can expect to eat and drink. Optimizing for mobile-device usage is even more crucial for international recruitment, since a majority of users in several source countries are mobile-exclusive. Shifting demographics. Recruiting International Students: How to Create an Action Plan that 1. This article shares 10 effective student engagement strategies that universities can use to capture their attention. The University of British Columbia offers virtual tours for each of their campuses, enabling prospective students to start exploring from anywhere in the world. Google Adwords has a free tool higher ed marketers can use to make this process easier. Answer the question personally and in detail, Provide helpful additional information, including social media and relevant links. Market Research. First, narrow down your target languages according to your most valuable personas. Youll still need to keep applicants engaged to prevent them from dropping out and signing up for a competitor university.. Enrol 15% more international students 1,000 full-time students enrolled in Spring 2022 We'd always suggest dedicating part of your plan to international student recruitment, or creating a spin-off international student recruitment plan alongside your main one. If so, how are you communicating this to the public? Deploying digital marketing initiatives without doing some analysis, defining personas and establishing metrics is like flying blind. Figure 1. Having a virtual tour will also help you stand out online. The Director of Student Recruitment and Head of MarComms are responsible for developing and implementing student recruitment strategies for all affiliate, international, undergraduate and graduate recruitment. Your overarching goal might be to enrol enough suitable students to maximise each programmes capacity. Yet, in this time of budget cuts and unforeseeable circumstances, achieving such goals is no straightforward task, and for most higher education institutions, resource efficiency is increasingly a necessity. Malaysia has long been an important market for international student recruitment. Students have lots of opportunities to engage with foreign exchange programs, and students enrolled at other universities can also partake in an internship scheme that involves spending up to three months at one of its campus laboratories. Marketing and recruiting carries two different principles but they work together when potential enrolment is needed. NAIS Toolkit: International Student Recruitment Strategies It can also provide you with an insight into which keywords and messaging convert well and which dont. Ghent University has a dedicated wellbeing hub on its website that signposts students to resources inside and out of the university. It stayed on top of the trending page on twitter for a while and proved to be massively effective-cost free. You can use Analytics to analyze traffic to your institution from mobile devices: Schools can also use Analytics to quickly see how prospective students from abroad are interacting with certain key pages, leveraging the results to make changes where they will be most impactful (in this case, a thank-you page is highlighted): And you can even trace students pathway from one page to another, and get a more refined view of how effective your international conversion funnel is: Gathering data this way will help schools determine where to enhance their existing content (perhaps with multi-language material) in order to better connect with and convert international audiences. Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. This proved to be an excellent student recruitment strategy for getting International students. Develop and utilize a strategic international student recruitment plan. Economic fluctuations, pandemics and the elimination - or introduction - of national scholarships can all have an . Without a plan, university student recruitment can be a mess. Communication on these networks can serve to filter unqualified prospects and reveal insights about language proficiency, interests and your brand perception. Five Marketing Tips for Recruiting International Students Follow us on TwitterLike us on FacebookConnect with us on LinkedIn, NAFSA: Association of International Educators, Phone: 1.202.737.3699
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